The logo was created to celebrate the renovation of the landmark Fifth Ave address. The manhole sized bronze plaque sits on the corner of 50th street and Fifth Avenue, in front of the store.
Agency: slover [AND] company
The St. Thomas luxury yacht club shared an island that hosted a turtle sanctuary, which was the inspiration for the yacht club crest.
Agency: slover [AND] company
By inputting just the departing and arriving cities, the user can receive weather, currency exchange, travel time, and flight tracking information.
Agency: AgencySacks
The spirit of the campaign with its exotic destinations had to be translated to every avenue of marketing and advertising. Very specific guidelines were created to keep the campaign consistent.
Agency: AgencySacks | Creative direction: Lynn Kokorsky
Though each photo shoot of the advertising was location specific, the use of all of them in the campaign developed an rich, international look.
In addition to international travel media, the campaign was placed in print and electronic versions of magazines targeted to the affluent market.
The style guide helped the development of future property advertisements and made it possible for some of the advertising to be produced in-house.
Working with a rich image library of hotels that LHW represented, the web banners were designed for various national and international offers.
Agency: AgencySacks
The new advertising campaign translated well into other forms of electronic communication such as e-blasts.
At my tenure at AgencySacks, I became the art director responsible for all web banner advertising and the art director responsible for developing, designing, an writing identity and standards manuals. This one only required 14 pages, but detailed every production and design specification to ensure consistency and to pass on the production to the in-house department.
This bespoke wordmark was created for Maurice Villency’s custom furniture service and tailored furnishings.
Agency: Mr. Grey