FONTAINEBLEAU MIAMI BEACH  To refresh their image, Fontainebleau Miami Beach approved a new photoshoot for a new ad campaign focusing on the history of the now iconic hotel. The brand refresh extend to other parts of the hotel which included the welcome materials and corporate sales collateral.  Agency:  AgencySacks    |   Photography by  Anders Overgaard    
       
     
  AD CAMPAIGN  The new photography led to a 18-month long campaign using the  “Famously Iconic. Famously Fontainebleau.” tagline. The publications were carefully selected to target specific audiences and highlight cuisine, nightlife, and lifestyle. 
       
     
  MIAMI HERALD NEWSPAPER WRAP (SPADEA)  The Miami Herald Spadea or newspaper wrap was more than just image advertising. The interior showcases the hotel’s night life, shopping, and restaurants as well as highlighted some the hotel history. 
       
     
  SPADEA (EXPLODED VIEW)
       
     
  BANNER ADVERTISING  Along with the print advertising, web banners were placed in strategically placed websites and event calendars.
       
     
  HOTEL ROOM KEYCARDS  A series of illustrations were created to highlight some of the iconic architectural details of the property. Of these illustrations, four were used to create a “collection” of keycards for the guests’ rooms.
       
     
  FAMOUSLY FONTAINEBLEAU IMAGE BOOK  To help corporate sales explain how unique Fontainebleau was compared to other hotels, this book was developed to show the vintage glamour and iconic history that only Fontainebleau has.
       
     
  IMAGE BOOK SPREADS  The book chronicled the history of the Fontainebleau Hotel from the very beginning to present day.
       
     
  CONVENTION SALES FLOOR PLAN BROCHURE  The new identity extend itself to corporate sales materials. This floor plan brochure was completely redone with new maps and used on of the new architectural illustrations for the cover.
       
     
  YAHOO LOGIN PAGE  The advertising photography was adapted for a circulating set of backgrounds and “postcard” images for the Yahoo login page.
       
     
       
     
  PROMOTIONAL E-BLASTS  Along with the campaign advertising, other spa and dining offers were promoted with wed banners and e-blasts.
       
     
  NEW YORK TIMES APP INTERSTITIAL  This is just one of the many media placements for the web which required more than just a 300 x250 banner.
       
     
  IDENTITY MANUAL  Fontainebleau wanted an updated identity manual to document the process and to aid in the development of future projects. The 75-page style guide included every aspect of graphic design and marketing communications that was currently being used at Fontainebleau Miami Beach.
       
     
  FONTAINEBLEAU MIAMI BEACH  To refresh their image, Fontainebleau Miami Beach approved a new photoshoot for a new ad campaign focusing on the history of the now iconic hotel. The brand refresh extend to other parts of the hotel which included the welcome materials and corporate sales collateral.  Agency:  AgencySacks    |   Photography by  Anders Overgaard    
       
     

FONTAINEBLEAU MIAMI BEACH
To refresh their image, Fontainebleau Miami Beach approved a new photoshoot for a new ad campaign focusing on the history of the now iconic hotel. The brand refresh extend to other parts of the hotel which included the welcome materials and corporate sales collateral.
Agency: AgencySacks  |  Photography by Anders Overgaard
 

  AD CAMPAIGN  The new photography led to a 18-month long campaign using the  “Famously Iconic. Famously Fontainebleau.” tagline. The publications were carefully selected to target specific audiences and highlight cuisine, nightlife, and lifestyle. 
       
     

AD CAMPAIGN
The new photography led to a 18-month long campaign using the  “Famously Iconic. Famously Fontainebleau.” tagline. The publications were carefully selected to target specific audiences and highlight cuisine, nightlife, and lifestyle. 

  MIAMI HERALD NEWSPAPER WRAP (SPADEA)  The Miami Herald Spadea or newspaper wrap was more than just image advertising. The interior showcases the hotel’s night life, shopping, and restaurants as well as highlighted some the hotel history. 
       
     

MIAMI HERALD NEWSPAPER WRAP (SPADEA)
The Miami Herald Spadea or newspaper wrap was more than just image advertising. The interior showcases the hotel’s night life, shopping, and restaurants as well as highlighted some the hotel history. 

  SPADEA (EXPLODED VIEW)
       
     

SPADEA (EXPLODED VIEW)

  BANNER ADVERTISING  Along with the print advertising, web banners were placed in strategically placed websites and event calendars.
       
     

BANNER ADVERTISING
Along with the print advertising, web banners were placed in strategically placed websites and event calendars.

  HOTEL ROOM KEYCARDS  A series of illustrations were created to highlight some of the iconic architectural details of the property. Of these illustrations, four were used to create a “collection” of keycards for the guests’ rooms.
       
     

HOTEL ROOM KEYCARDS
A series of illustrations were created to highlight some of the iconic architectural details of the property. Of these illustrations, four were used to create a “collection” of keycards for the guests’ rooms.

  FAMOUSLY FONTAINEBLEAU IMAGE BOOK  To help corporate sales explain how unique Fontainebleau was compared to other hotels, this book was developed to show the vintage glamour and iconic history that only Fontainebleau has.
       
     

FAMOUSLY FONTAINEBLEAU IMAGE BOOK
To help corporate sales explain how unique Fontainebleau was compared to other hotels, this book was developed to show the vintage glamour and iconic history that only Fontainebleau has.

  IMAGE BOOK SPREADS  The book chronicled the history of the Fontainebleau Hotel from the very beginning to present day.
       
     

IMAGE BOOK SPREADS
The book chronicled the history of the Fontainebleau Hotel from the very beginning to present day.

  CONVENTION SALES FLOOR PLAN BROCHURE  The new identity extend itself to corporate sales materials. This floor plan brochure was completely redone with new maps and used on of the new architectural illustrations for the cover.
       
     

CONVENTION SALES FLOOR PLAN BROCHURE
The new identity extend itself to corporate sales materials. This floor plan brochure was completely redone with new maps and used on of the new architectural illustrations for the cover.

  YAHOO LOGIN PAGE  The advertising photography was adapted for a circulating set of backgrounds and “postcard” images for the Yahoo login page.
       
     

YAHOO LOGIN PAGE
The advertising photography was adapted for a circulating set of backgrounds and “postcard” images for the Yahoo login page.

       
     

NEW YORK TIMES FRONT PAGE SHARE OF VOICE 
The takeover page allowed readers to view promotional videos, create virtual postcards, and most importantly, book nights at the hotel. 
Click the video for a demonstration.

  PROMOTIONAL E-BLASTS  Along with the campaign advertising, other spa and dining offers were promoted with wed banners and e-blasts.
       
     

PROMOTIONAL E-BLASTS
Along with the campaign advertising, other spa and dining offers were promoted with wed banners and e-blasts.

  NEW YORK TIMES APP INTERSTITIAL  This is just one of the many media placements for the web which required more than just a 300 x250 banner.
       
     

NEW YORK TIMES APP INTERSTITIAL
This is just one of the many media placements for the web which required more than just a 300 x250 banner.

  IDENTITY MANUAL  Fontainebleau wanted an updated identity manual to document the process and to aid in the development of future projects. The 75-page style guide included every aspect of graphic design and marketing communications that was currently being used at Fontainebleau Miami Beach.
       
     

IDENTITY MANUAL
Fontainebleau wanted an updated identity manual to document the process and to aid in the development of future projects. The 75-page style guide included every aspect of graphic design and marketing communications that was currently being used at Fontainebleau Miami Beach.