The Alchemy Collection are a new set of conscientious color, one-of-a-kind eco-friendly rugs from ABC. Traditional motifs are transformed into contemporary designs with salvaged yarn from silk saris and wool garments.
To help market a new line of rugs, a microsite was created for the launch using the Ceros Experience platform. The site utlized the campaign photography shot in New York State’s Howe Caverns.
The evolution of the campaign imagery gave inspiration for the color palette and branding for email and print marketing.
As the footprint of the store was getting smaller and the sixth floor of the store was closing, a sale was created to help move merchandise. The colorful rug graphic signaled the Consolidation Rug Sale in-store, online, and in print advertising.
To adapt to newsprint, each individual rug was carefully color-corrected to assure the color and brightness of campaign.
Seasonal sale offerings were always communicated on the 881 Broadway storefront.
The bulk of e-commerce marketing was dedicated to email marketing. The challenge was to make each interesting and intriguing while still maintaining the signature ABC Carpet aesthetic.
To maintain a presence in the home decor zeitgeist, Pinterest posts were developed to cover the broad offerings of the store.
Though not part of the store business, ABC Carpet Cleaning is the preferred cleaning service of ABC Carpet & Home. The store approached them with this updated website design that closely reflects the ABC store identity.
In hopes to let consumers know the impact of what rugs can do for a room, the graphics of the delivery van let them view a room decorated by some of ABC’s one-of-a-kind hand-woven rugs.