ZEN PALATE  - RE-BRANDING Zen Palate sought to spread their franchise nationwide. The marketing team had to update the brand with new ideas, new recipes, and new design. The challenge of this project was to build on an already proven idea and still keep the integrity of the restaurant’s purpose and spirit.  Agency:  Mr. Grey
       
     
  ZEN PALATE  - CAFE BARRICADES A fresher, more vibrant color palate was one of the updated to Zen Palate’s identity. This was used extensively on the signage and cafe barricades.
       
     
  ZEN PALATE  - COMPLIMENTARY DRINK CARD During the renovation, parts of the restaurant was closed for guests. As a consolation, free drink tickets were given to any customer who could not be seated. The simple trick of adding a tassel, gave the simple card a more memorable look.
       
     
  ZEN PALATE  - CAFE DINING / TAKE OUT MENU Even the small restaurant collateral like the cafe/takeout menu were re-designed for a fresh look. The simple trick of folding the center panel of this three panel menu allowed it to recline slightly at the cafe tables. 
       
     
  ZEN PALATE  - FINE DINING MENU A custom set of illustrations helped the graphic vocabulary of the identity. They were used in banners and promotions as well as a background on the fine dining menu.   
       
     
  ZEN PALATE  - SEASONAL SPECIALS ILLUSTRATIONS / MENUS The illustrations and new color palate provided instant recognition for any change in the seasonal menu. There was a rotating set of illustrations and colors for this purpose.
       
     
  AMALIA  - LOGO The bi-level restaurant and lounge was named after the mother of Sigmund Freud. The decor was dubbed “Hyper-Baroque” a mixture of design elements taken from different parts of old Europe with a modern touch. It was ornate, lavish, whimsical, and over the top.  Agency:  Daniel Scharfman Design
       
     
  AMALIA  - DINING & COCKTAIL MENU The menus were inspired by the reporductions of historic European portraits that were hung from the ceiling. They were cropped carefully to highlight the hand and mouth. The two parts of the body essential to dining and drinking.
       
     
  AMALIA  - COASTERS AND MATCHBOX The cropping of the portraits also extended to the rest of the restaurant collateral. There were several different coasters. Even the business cards would have a different portrait that identified the member of the staff.
       
     
  AMALIA  - WEBSITE The simple to navigate website featured more than just the menus. It was targeted to be booked for large events and showcased the capacity of each event space and examples of how drinks, food, and hor d'oeuvres can be served.
       
     
  SAFFRON 59  - IDENTITY & CATERING MENU The menu showcased the offerings of the premier Asian caterer of New York City.  Agency:  Daniel Scharfman Design
       
     
  SAFFRON 59  - WEBSITE The website showcased their event planning as well as their catering expertise and lead to an increase in bookings thru their online questionnaire.
       
     
  ZEN PALATE  - RE-BRANDING Zen Palate sought to spread their franchise nationwide. The marketing team had to update the brand with new ideas, new recipes, and new design. The challenge of this project was to build on an already proven idea and still keep the integrity of the restaurant’s purpose and spirit.  Agency:  Mr. Grey
       
     

ZEN PALATE - RE-BRANDING
Zen Palate sought to spread their franchise nationwide. The marketing team had to update the brand with new ideas, new recipes, and new design. The challenge of this project was to build on an already proven idea and still keep the integrity of the restaurant’s purpose and spirit.
Agency: Mr. Grey

  ZEN PALATE  - CAFE BARRICADES A fresher, more vibrant color palate was one of the updated to Zen Palate’s identity. This was used extensively on the signage and cafe barricades.
       
     

ZEN PALATE - CAFE BARRICADES
A fresher, more vibrant color palate was one of the updated to Zen Palate’s identity. This was used extensively on the signage and cafe barricades.

  ZEN PALATE  - COMPLIMENTARY DRINK CARD During the renovation, parts of the restaurant was closed for guests. As a consolation, free drink tickets were given to any customer who could not be seated. The simple trick of adding a tassel, gave the simple card a more memorable look.
       
     

ZEN PALATE - COMPLIMENTARY DRINK CARD
During the renovation, parts of the restaurant was closed for guests. As a consolation, free drink tickets were given to any customer who could not be seated. The simple trick of adding a tassel, gave the simple card a more memorable look.

  ZEN PALATE  - CAFE DINING / TAKE OUT MENU Even the small restaurant collateral like the cafe/takeout menu were re-designed for a fresh look. The simple trick of folding the center panel of this three panel menu allowed it to recline slightly at the cafe tables. 
       
     

ZEN PALATE - CAFE DINING / TAKE OUT MENU
Even the small restaurant collateral like the cafe/takeout menu were re-designed for a fresh look. The simple trick of folding the center panel of this three panel menu allowed it to recline slightly at the cafe tables. 

  ZEN PALATE  - FINE DINING MENU A custom set of illustrations helped the graphic vocabulary of the identity. They were used in banners and promotions as well as a background on the fine dining menu.   
       
     

ZEN PALATE - FINE DINING MENU
A custom set of illustrations helped the graphic vocabulary of the identity. They were used in banners and promotions as well as a background on the fine dining menu.

 

  ZEN PALATE  - SEASONAL SPECIALS ILLUSTRATIONS / MENUS The illustrations and new color palate provided instant recognition for any change in the seasonal menu. There was a rotating set of illustrations and colors for this purpose.
       
     

ZEN PALATE - SEASONAL SPECIALS ILLUSTRATIONS / MENUS
The illustrations and new color palate provided instant recognition for any change in the seasonal menu. There was a rotating set of illustrations and colors for this purpose.

  AMALIA  - LOGO The bi-level restaurant and lounge was named after the mother of Sigmund Freud. The decor was dubbed “Hyper-Baroque” a mixture of design elements taken from different parts of old Europe with a modern touch. It was ornate, lavish, whimsical, and over the top.  Agency:  Daniel Scharfman Design
       
     

AMALIA - LOGO
The bi-level restaurant and lounge was named after the mother of Sigmund Freud. The decor was dubbed “Hyper-Baroque” a mixture of design elements taken from different parts of old Europe with a modern touch. It was ornate, lavish, whimsical, and over the top.
Agency: Daniel Scharfman Design

  AMALIA  - DINING & COCKTAIL MENU The menus were inspired by the reporductions of historic European portraits that were hung from the ceiling. They were cropped carefully to highlight the hand and mouth. The two parts of the body essential to dining and drinking.
       
     

AMALIA - DINING & COCKTAIL MENU
The menus were inspired by the reporductions of historic European portraits that were hung from the ceiling. They were cropped carefully to highlight the hand and mouth. The two parts of the body essential to dining and drinking.

  AMALIA  - COASTERS AND MATCHBOX The cropping of the portraits also extended to the rest of the restaurant collateral. There were several different coasters. Even the business cards would have a different portrait that identified the member of the staff.
       
     

AMALIA - COASTERS AND MATCHBOX
The cropping of the portraits also extended to the rest of the restaurant collateral. There were several different coasters. Even the business cards would have a different portrait that identified the member of the staff.

  AMALIA  - WEBSITE The simple to navigate website featured more than just the menus. It was targeted to be booked for large events and showcased the capacity of each event space and examples of how drinks, food, and hor d'oeuvres can be served.
       
     

AMALIA - WEBSITE
The simple to navigate website featured more than just the menus. It was targeted to be booked for large events and showcased the capacity of each event space and examples of how drinks, food, and hor d'oeuvres can be served.

  SAFFRON 59  - IDENTITY & CATERING MENU The menu showcased the offerings of the premier Asian caterer of New York City.  Agency:  Daniel Scharfman Design
       
     

SAFFRON 59 - IDENTITY & CATERING MENU
The menu showcased the offerings of the premier Asian caterer of New York City.
Agency: Daniel Scharfman Design

  SAFFRON 59  - WEBSITE The website showcased their event planning as well as their catering expertise and lead to an increase in bookings thru their online questionnaire.
       
     

SAFFRON 59 - WEBSITE
The website showcased their event planning as well as their catering expertise and lead to an increase in bookings thru their online questionnaire.