Working with the investment management’s new identity, a series of brochures were developed that paid careful attention to the brand standards and created enough variation to address each facet of the company’s capabilities.
The Multi-Factor Approach is Gerstein Fisher’s signature method to wealth management. This is infographic utilizes the company’s identity to explain its methodology.
Gerstein Fisher has different levels of investment depending on the client’s level of comfort. The company uses their own method of diversifying the portfolio over time.
Illustrations using the company’s identity system played a part in creating custom artwork to explain the Multi-Factor investing strategy.
Progresso Financiero provided inclusive affordable financial services that empower middle to low income households. The company took the opportunity during their expansion to appeal to a larger audience. The result was Oportun.
Agency: Thinkso Creative
The identity represented a unique balance of a stable, reliable company, and a congenial, uplifting service. It was very flexible in its use for corporate identification and for consumer marketing.
The symbol had the ability to adapt as artwork for a series of playful ads in local newspapers.
With a largely Latino clientele, the identity had to address bilingual materials such as in-store signage and posters. Specific guidelines were given to assure the proper photography subject matter and cropping.
A set of custom icons were created for the Oportun identity with specific guidelines of how to use them and how to create future icons in regards of size, proportion and line weight.
The brochure was given to KCG employees to announce the new company’s brand values. The visual techniques developed for this brochure became the basis of the company’s visual vocabulary.
Agency: Thinkso Creative
With each spread a different graphic technique was developed using dots as a pattern, halftone, or pixel.
The illustrations of the Brand Vision Book became the basis for artwork installations at the company’s headquarters.
The opening spread explains the complexity of trading in today’s marketplace as compared to the marketplace 20 years ago. The amount of trading venues have increased and well as the amount of trades.
The fractional differences in trades can be gathered and accumulate to millions of dollars annually.
The resources of KCG work together to help the client with any type of information they need at any time.
A detailed timeline of how KCG’s proprietary algorithms execute the best trade.
This custom app that views different pairs of currency exchanges along with their candlestick charts needed to be branded with KCG elements but still remain simple.
app icon by Lauren Fagan