FONTAINEBLEAU MIAMI BEACH
To refresh their image, Fontainebleau Miami Beach approved a new photoshoot for a new ad campaign focusing on the history of the now iconic hotel. The brand refresh extend to other parts of the hotel which included the welcome materials and corporate sales collateral.
Agency: AgencySacks | Photography by Anders Overgaard
The new photography led to a 18-month long campaign using the “Famously Iconic. Famously Fontainebleau.” tagline. The publications were carefully selected to target specific audiences and highlight cuisine, nightlife, and lifestyle.
MIAMI HERALD NEWSPAPER WRAP (SPADEA)
The Miami Herald Spadea or newspaper wrap was more than just image advertising. The interior showcases the hotel’s night life, shopping, and restaurants as well as highlighted some the hotel history.
SPADEA (EXPLODED VIEW)
Along with the print advertising, web banners were placed in strategically placed websites and event calendars.
HOTEL ROOM KEYCARDS
A series of illustrations were created to highlight some of the iconic architectural details of the property. Of these illustrations, four were used to create a “collection” of keycards for the guests’ rooms.
FAMOUSLY FONTAINEBLEAU IMAGE BOOK
To help corporate sales explain how unique Fontainebleau was compared to other hotels, this book was developed to show the vintage glamour and iconic history that only Fontainebleau has.
IMAGE BOOK SPREADS
The book chronicled the history of the Fontainebleau Hotel from the very beginning to present day.
CONVENTION SALES FLOOR PLAN BROCHURE
The new identity extend itself to corporate sales materials. This floor plan brochure was completely redone with new maps and used on of the new architectural illustrations for the cover.
YAHOO LOGIN PAGE
The advertising photography was adapted for a circulating set of backgrounds and “postcard” images for the Yahoo login page.
NEW YORK TIMES FRONT PAGE SHARE OF VOICE
The takeover page allowed readers to view promotional videos, create virtual postcards, and most importantly, book nights at the hotel.
Click the video for a demonstration.
Along with the campaign advertising, other spa and dining offers were promoted with wed banners and e-blasts.
NEW YORK TIMES APP INTERSTITIAL
This is just one of the many media placements for the web which required more than just a 300 x250 banner.
Fontainebleau wanted an updated identity manual to document the process and to aid in the development of future projects. The 75-page style guide included every aspect of graphic design and marketing communications that was currently being used at Fontainebleau Miami Beach.