KÖPPEN   - LOGO AND BENEFITS SYSTEM   The Dick’s Sporting Goods outdoor gear and clothing system was named after German/Russian geographer, meteorologist, climatologist, and botanist, who created the colorful Köppen climate classification system.  Agency:  Graj + Gustavsen
       
     
  KÖPPEN  - BRANDING EMBELISHMENTS & TRIM The on-clothing logos consisted of a mix of the full logo and the  stylized umlaut .  The umlaut was always used on the outside of the garment and became the clothing line’s icon.
       
     
  KÖPPEN  - BENEFITS HANGTAG SYSTEM Each clothing benefit was named with an “O” so that there could be an umlaut placed above it. With each clothing benefit, a custom wordmark, symbol, color gradient, and pattern was developed.
       
     
  BASS SHOES  - OUTDOOR ADVERTISING  Having made its way out of the outlets and into retail stores like David Z and Urban Outfitters, Bass Shoes decided to launch its first advertising campaign in 10 years. The “flagship shoe” that launched this initiative was modern, high-heeled version of their iconic Enfield saddle shoe.  Agency:  Gale Branding
       
     
  BASS SHOES  - MAGAZINE ADVERTISING The focus was on a younger, music oriented crowd with the photoshoot staged at The Warsaw, Ludlow guitars, and Freeman’s Alley.
       
     
  HARLEY-DAVIDSON  - PACKAGING CONCEPT - SERIAL No. 01 The proposed “Halo” brand was the premium (and most expensive) line of the Harley-Davidson’s new fashion and apparel initiative. Meant for nightlife instead of life on the road. This line elevated the brand into a more affluent market.  Agency:  Graj + Gustavsen
       
     
  HARLEY-DAVIDSON   - PACKAGING CONCEPT - MODERN VINTAGE The retro-modern look of Modern Vintage, with a new winged shield and bar logo, reckons back to the days when motorcycles meant turtlenecks and tweed jackets accompanied Jodhpur pants and knee-high boots. This line was imagined as a Jack Spade brand for motorcycle clothing.
       
     
  HARLEY-DAVIDSON   - PACKAGING CONCEPT - H-D DENIM The very important denim line offered less distress in the clothing and more of the selvage denim and oil slick look of 1950’s bikers. It was rugged and worn, but a bit more refined.
       
     
  HARLEY-DAVIDSON   - PACKAGING CONCEPT - H-D SUPPLY Imagined as the original khakis G.I.s wore after wartime. This line paid homage to the original bikers born after the end of WW2. All sizes and clothing information was to be stenciled on like army surplus material.
       
     
  HARLEY-DAVIDSON   - PACKAGING CONCEPT - H-D WORKGEAR Made for the rider that always works on his own bike, the H-D Workgear was less fashion and more utilitarian clothing boasting clothing benefits with the graphics resembling technical specs. It was Harley's version of Dickies.
       
     
  JOSEPH ABBOUD  - JOE LOGO Initially created for a licensed clothing line for JCPenny, the JOE logo extended itself to brand its own licensed eyewear.  Agency:  Yard    |   Photo by  Nicholas Wray
       
     
  JOSEPH ABBOUD  - JOE ZIPPER DETAIL
       
     
  GOLDENPOINT  - OUTDOOR ADVERTISING  The Italian hosiery’s outdoor campaign consisted of four 4 key shots which was retouched for 8 different size ratios, that was applied to 32 different mechanicals.  Agency:  slover [AND] company
       
     
  GOLDENPOINT  -  METRO AD 
       
     
  GOLDENPOINT  - BUS WRAP
       
     
  HASPEL  - LOGO AND HANGTAG SYSTEM The fleur de lis, with its hidden “H”, represented New Orleans – the original location of the Haspel headquarters.  Agency:  Graj + Gustavsen
       
     
  HASPEL  - TIMELINE GRAPHIC To help the marketing department explain the history of the Haspel brand to retailers, this timeline was created showcasing vintage photos, clothing labels, and advertising.
       
     
  KÖPPEN   - LOGO AND BENEFITS SYSTEM   The Dick’s Sporting Goods outdoor gear and clothing system was named after German/Russian geographer, meteorologist, climatologist, and botanist, who created the colorful Köppen climate classification system.  Agency:  Graj + Gustavsen
       
     

KÖPPEN - LOGO AND BENEFITS SYSTEM
The Dick’s Sporting Goods outdoor gear and clothing system was named after German/Russian geographer, meteorologist, climatologist, and botanist, who created the colorful Köppen climate classification system.
Agency: Graj + Gustavsen

  KÖPPEN  - BRANDING EMBELISHMENTS & TRIM The on-clothing logos consisted of a mix of the full logo and the  stylized umlaut .  The umlaut was always used on the outside of the garment and became the clothing line’s icon.
       
     

KÖPPEN - BRANDING EMBELISHMENTS & TRIM
The on-clothing logos consisted of a mix of the full logo and the stylized umlautThe umlaut was always used on the outside of the garment and became the clothing line’s icon.

  KÖPPEN  - BENEFITS HANGTAG SYSTEM Each clothing benefit was named with an “O” so that there could be an umlaut placed above it. With each clothing benefit, a custom wordmark, symbol, color gradient, and pattern was developed.
       
     

KÖPPEN - BENEFITS HANGTAG SYSTEM
Each clothing benefit was named with an “O” so that there could be an umlaut placed above it. With each clothing benefit, a custom wordmark, symbol, color gradient, and pattern was developed.

  BASS SHOES  - OUTDOOR ADVERTISING  Having made its way out of the outlets and into retail stores like David Z and Urban Outfitters, Bass Shoes decided to launch its first advertising campaign in 10 years. The “flagship shoe” that launched this initiative was modern, high-heeled version of their iconic Enfield saddle shoe.  Agency:  Gale Branding
       
     

BASS SHOES - OUTDOOR ADVERTISING
Having made its way out of the outlets and into retail stores like David Z and Urban Outfitters, Bass Shoes decided to launch its first advertising campaign in 10 years. The “flagship shoe” that launched this initiative was modern, high-heeled version of their iconic Enfield saddle shoe.
Agency: Gale Branding

  BASS SHOES  - MAGAZINE ADVERTISING The focus was on a younger, music oriented crowd with the photoshoot staged at The Warsaw, Ludlow guitars, and Freeman’s Alley.
       
     

BASS SHOES - MAGAZINE ADVERTISING
The focus was on a younger, music oriented crowd with the photoshoot staged at The Warsaw, Ludlow guitars, and Freeman’s Alley.

  HARLEY-DAVIDSON  - PACKAGING CONCEPT - SERIAL No. 01 The proposed “Halo” brand was the premium (and most expensive) line of the Harley-Davidson’s new fashion and apparel initiative. Meant for nightlife instead of life on the road. This line elevated the brand into a more affluent market.  Agency:  Graj + Gustavsen
       
     

HARLEY-DAVIDSON - PACKAGING CONCEPT - SERIAL No. 01
The proposed “Halo” brand was the premium (and most expensive) line of the Harley-Davidson’s new fashion and apparel initiative. Meant for nightlife instead of life on the road. This line elevated the brand into a more affluent market.
Agency: Graj + Gustavsen

  HARLEY-DAVIDSON   - PACKAGING CONCEPT - MODERN VINTAGE The retro-modern look of Modern Vintage, with a new winged shield and bar logo, reckons back to the days when motorcycles meant turtlenecks and tweed jackets accompanied Jodhpur pants and knee-high boots. This line was imagined as a Jack Spade brand for motorcycle clothing.
       
     

HARLEY-DAVIDSON - PACKAGING CONCEPT - MODERN VINTAGE
The retro-modern look of Modern Vintage, with a new winged shield and bar logo, reckons back to the days when motorcycles meant turtlenecks and tweed jackets accompanied Jodhpur pants and knee-high boots. This line was imagined as a Jack Spade brand for motorcycle clothing.

  HARLEY-DAVIDSON   - PACKAGING CONCEPT - H-D DENIM The very important denim line offered less distress in the clothing and more of the selvage denim and oil slick look of 1950’s bikers. It was rugged and worn, but a bit more refined.
       
     

HARLEY-DAVIDSON - PACKAGING CONCEPT - H-D DENIM
The very important denim line offered less distress in the clothing and more of the selvage denim and oil slick look of 1950’s bikers. It was rugged and worn, but a bit more refined.

  HARLEY-DAVIDSON   - PACKAGING CONCEPT - H-D SUPPLY Imagined as the original khakis G.I.s wore after wartime. This line paid homage to the original bikers born after the end of WW2. All sizes and clothing information was to be stenciled on like army surplus material.
       
     

HARLEY-DAVIDSON - PACKAGING CONCEPT - H-D SUPPLY
Imagined as the original khakis G.I.s wore after wartime. This line paid homage to the original bikers born after the end of WW2. All sizes and clothing information was to be stenciled on like army surplus material.

  HARLEY-DAVIDSON   - PACKAGING CONCEPT - H-D WORKGEAR Made for the rider that always works on his own bike, the H-D Workgear was less fashion and more utilitarian clothing boasting clothing benefits with the graphics resembling technical specs. It was Harley's version of Dickies.
       
     

HARLEY-DAVIDSON - PACKAGING CONCEPT - H-D WORKGEAR
Made for the rider that always works on his own bike, the H-D Workgear was less fashion and more utilitarian clothing boasting clothing benefits with the graphics resembling technical specs. It was Harley's version of Dickies.

  JOSEPH ABBOUD  - JOE LOGO Initially created for a licensed clothing line for JCPenny, the JOE logo extended itself to brand its own licensed eyewear.  Agency:  Yard    |   Photo by  Nicholas Wray
       
     

JOSEPH ABBOUD - JOE LOGO
Initially created for a licensed clothing line for JCPenny, the JOE logo extended itself to brand its own licensed eyewear.
Agency: Yard  |  Photo by Nicholas Wray

  JOSEPH ABBOUD  - JOE ZIPPER DETAIL
       
     

JOSEPH ABBOUD - JOE ZIPPER DETAIL

  GOLDENPOINT  - OUTDOOR ADVERTISING  The Italian hosiery’s outdoor campaign consisted of four 4 key shots which was retouched for 8 different size ratios, that was applied to 32 different mechanicals.  Agency:  slover [AND] company
       
     

GOLDENPOINT - OUTDOOR ADVERTISING 
The Italian hosiery’s outdoor campaign consisted of four 4 key shots which was retouched for 8 different size ratios, that was applied to 32 different mechanicals.
Agency: slover [AND] company

  GOLDENPOINT  -  METRO AD 
       
     

GOLDENPOINT -  METRO AD 

  GOLDENPOINT  - BUS WRAP
       
     

GOLDENPOINT - BUS WRAP

  HASPEL  - LOGO AND HANGTAG SYSTEM The fleur de lis, with its hidden “H”, represented New Orleans – the original location of the Haspel headquarters.  Agency:  Graj + Gustavsen
       
     

HASPEL - LOGO AND HANGTAG SYSTEM
The fleur de lis, with its hidden “H”, represented New Orleans – the original location of the Haspel headquarters.
Agency: Graj + Gustavsen

  HASPEL  - TIMELINE GRAPHIC To help the marketing department explain the history of the Haspel brand to retailers, this timeline was created showcasing vintage photos, clothing labels, and advertising.
       
     

HASPEL - TIMELINE GRAPHIC
To help the marketing department explain the history of the Haspel brand to retailers, this timeline was created showcasing vintage photos, clothing labels, and advertising.